Interior Design company in California – Leads up by 900% monthly

Objective

The primary goal of this interior design company was to increase the number of qualified leads on their website organically. Due to budget constraints, a major backlink campaign was not feasible. We needed to identify a low-budget strategy to enhance lead generation effectively.

My SEO Process

Step 1: Fixing Technical Issues

The website, though aesthetically pleasing, was riddled with technical problems affecting indexing and crawlability. Our first task was to resolve these issues to ensure search engines could properly index the site.

Step 2: Improving Website Structure

We enhanced the website’s structure by ensuring all important pages were easily accessible and had low click depth. This involved adding key pages to the menu and creating sections on the homepage and other pages that naturally linked to other important pages.

Step 3: Internal Link Audit and Optimization

We conducted a comprehensive internal link audit, created anchor text mapping for each important page, and implemented strategic internal linking across the website. This significantly boosted the website’s rankings on SERPs.

Step 4: Low-Budget Content Strategy

Given the budget constraints, we couldn’t embark on a substantial backlink campaign. Instead, we focused on creating specific blog content targeting interior design-related keywords. This blog strategy proved successful, with most leads coming from three blogs that ranked in the top three positions on Google.