Urgent Care Clinic in Australia – Daily Organic Traffic increased from 2 to 100+ 

Objective

The client, a local clinic in Australia, aimed to increase brand visibility on SERPs, attract more website clicks, and generate more leads. They specifically wanted to rank for major keywords related to their services within their city.

My SEO Process

Step 1: Comprehensive Website Audit

I conducted a thorough audit of the website, including technical, content, and backlink evaluations. The website exhibited several issues:

• Poor structure
• Lack of dedicated service pages
• No location pages
• NAP (Name, Address, Phone number) mismatch between their Google Business Profile and website
• No local citations
• Poor performance speed on Google’s PageSpeed Insights

Step 2: Structural and Speed Improvements

• Created dedicated, optimized pages for each service, ensuring they were user and crawler-friendly.
• Improved the website’s mobile performance score from 30 to 92.
• Designed a new website structure that facilitated easy access to important pages for both users and crawlers.
• Made the website fully indexable, optimized Sitemap and Robots.txt file.

Step 3: Content Optimization

• Enhanced the website’s content to better explain the business and its services.
• Added original reviews and video testimonials.
• Created a team and about us page with detailed information about the doctors and the clinic’s facilities to boost E-E-A-T.
• Added a location page to improve local rankings.

Step 4: Local SEO Enhancements

• Created 30+ citations on local business websites in Australia.
• Ensured NAP consistency across the website and Google Business Profile.