Gardening Business Journey to 174K Clicks in 2023

Objective

The client, sought to significantly boost their website performance, increase online sales, and improve brand awareness through SEO services . The project spanned from January 2023 to December 2023.

My SEO Process

Step 1: Website Performance Optimization

• Conducted a thorough audit of the website to identify and fix technical issues.
• Implemented a new, optimized website hierarchy ensuring all important pages were within three clicks.
• Enhanced the website’s crawl budget and loading speed.

Step 2: Content Strategy

• Conducted a comprehensive content audit to make the content user-friendly and Google bot-friendly.
• Continuously added Middle of Funnel (MOF) and Bottom of Funnel (BOF) blogs, directing traffic to product pages and increasing sales.
• Created engaging blog posts on trending plants and plant care guides, and developed an internal linking strategy to pass link juice to important pages.

Step 3: On-Page SEO

• Strategically placed relevant keywords across all webpages.
• Ensured mobile-friendly and fast-loading pages.
• Utilized engaging meta titles and descriptions to boost click-through rates.
• Regularly updated content to maintain relevance and engagement.

Step 4: Off-Page SEO & Backlinks

• Collaborated with event planners and industry influencers to generate quality backlinks.
• Published guest posts on popular gardening, nature, and home care blogs to enhance the brand’s authority and online presence.

Step 5: Local SEO

• • Listed Ever Green Trees in Australian business directories.
  • Encouraged local reviews and ratings to boost visibility in specific cities and regions.